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Hey! I'm Julie, the CEO at Reins Institute. I'm so glad you stopped by to meet me! 

In addition to running the day-to-day operations at Reins, I am an author, speaker, volunteer victim advocate and spokesperson, and emphatic corgi mom.  

I founded Reins Institute in 2017 after a 20+ year career in leadership development and social services. My job is getting individuals to discover - and put to work - their unique strengths. My passion is doing this while turning them into mentally tough, highly efficient decision makers.

I'd love to meet you - follow me on social media or email me at

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Bio: Julie H. Lawson

Julie Lawson has 20 years' experience as a CEO, leadership trainer, strategy consultant and women's leadership expert. She provides leadership development and training services, as well as nonprofit administration, to a variety of clients including:


Association of VA Hematology/Oncology

Connected Learning St. Louis


Personal Assistance Services (PAS)

Julie formerly served as Vice President of Programs at FOCUS St. Louis where she became the initial Executive Director of the Missouri Supreme Court's Commission on Racial and Ethnic Fairness in addition to providing leadership training and program oversight. Prior to FOCUS, Julie served for 10 years as CEO of the Crime Victim Advocacy Center, the nation's oldest victim service agency and as the first Executive Director of the Women's Foundation of Greater St. Louis.


Her career has been dedicated to advancing women in leadership as well as strengthening the community footprint of more than 30 nonprofit and socially-conscious companies. She has trained more than 500 leaders in leadership programs and customized workshops.

Julie holds a Master’s degree in Organizational Leadership and is certified in Change Leadership through Cornell University. She is a certified trainer in Diversity and Inclusion with the U.S. Department of Justice and a certified Terrorism Victimization Expert by the U.S. Department of Homeland Security. Julie has been recognized by the City of St. Louis, the U.S. Department of Justice, and the U.S. Committee on Armed Services for her work with victims of violence and trauma.


As an entrepreneur, Julie founded and sold three businesses, leading to a deep commitment to women’s entrepreneurship initiatives. She served as a founding committee member of Prosper Women's Entrepreneurs and is a member of RISE Collaborative Workspace for women entrepreneurs.

Julie is a frequent speaker on women's leadership, issues of unconscious bias, overcoming trauma, emotional intelligence, and leadership strategies. In her spare time, she loves to sing, read, write, battle with craft glue on several unfinished craft projects, and, of course, spend time with family and friends.


I'm always looking for new and exciting opportunities. Let's connect.


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